This is a short story of user experience, information visualization, and design choices. I like Rivendell Bicycle Works for a lot of reasons (see below). However, one thing they don’t do particularly well is allow you to compare products on their web site.
When comparing a few randomly sorted parts, such as rear deraillers, looking at all 3 or 4 choices and then choosing one is relatively easy. When the choice is among 16 tire models in three rim diameters, various widths, some with various features (kevlar bead, anti-puncture, etc.), spread across three pages, in no particular* order, doing a comparison and then confidently choosing one is really, really difficult.
To address this sub-optimal user experience issue, I created this chart to make life easier for customers, improve the interface for comparing the tire offerings, and hopefully improve sales.
It allows the (potential) customer to quickly focus on the appropriate tires(s) based on desired rim size, tire width, and toughness/quickness, and then click the chart to go directly to the tire’s page. (Note that some of these links are going to break as the selection of tires for sale changes.) keep reading…